A free digital event series created and presented by Portland State University's AIGA student group Good Company. I worked on a team to create the branding, brand guidelines, and deliverables.
Identity & Branding, Assets
Guiding question: How can we create a brand that is engages design students and presents local designers professionally?
We wanted the branding to be really playful and approachable. The expressive shapes and colors, high contrast type, and black and white photography allow for flexibility in assets. Patterns were created to act as backgrounds giving a little peek into what the workshop presenter would be offering and double as fun Zoom backgrounds during the events.