Rebranding for Soph, a communications, training, and development company based in Los Angeles. The client wanted a vibrant, fun identity that evoked a golden age of travel and discovery in the mid-century. Their aim was to distinguish themselves from the usual humdrum identity of a business communications company and prove that communications training can indeed be an adventure.
What are some creative ways that a business communications company can embody and inspire adventure and create an uplifting, fun environment in a digital or physical space?
Soph's logo was inspired by flight. Early iterations explored space, birds, planes and other graphic illusions to upward movement. This created a mark that is a distillation between an airplane wing and a bird in flight. This logo is incorporated in a palette of patterns that nod to mid-century airline graphics (silk ascot anyone?) and can be used as wallpaper, workbook end papers, or even as a Zoom background. The graphic illustration style and color palette were influenced by vintage airline posters. In order to categorize training subjects visually, a broad palette was necessary.
Early Logo Exploration
Illustrations & YouTube Cover Slides
A series of illustrations were made to serve as cover images for the brands YouTube channel. Each image is it's own little story inviting the viewer to explore the topic. The subjects are easy to categorize and sort visually by using a color coded system.
The larger images above were broken apart to make a flexible spot illustration library that can be used for social media, emails, etc.