Swift House Inn is located in the charming village like town of Middlebury Vermont. A traditional bed & breakfast serving beautiful food and memorable visits, it lacked a website the was representative of its credibility and character.
The inn's new owners were looking to do a complete website overhall. Not only would the website be getting a fresh face, but the property as well. Like many old New England estates, Swift House comes with history and a local following. The new owners had to tread lightly when making updates as all were beloved by thousands of inn guests and the wider Vermont community.
We created a website that aligns with the story Swifthouse lives to tell as well as the hospitable old-world charm and generosity it offers.
Website Visual Direction
Research & Illustration
Guiding question: How do we create a website that suits then esthetic and functional needs of the property owner while retaining loyal local patrons and appealing to a wider national audience?
With the beautiful new swift logo, clean typography, and color scheme, we were handed the building blocks to envision a beautiful new web experience.
Research into the history of the property, the town, and it's visual culture during the time when the house was built informed decisions to create icons with a generous nod to traditional elements.
We included a delightful illustrations series as a way to capture the distinct seasonality and celebratory nature of Vermont for guests who were unfamiliar with the area.
Silhouettes illustrating the original use of the building and stylistically befitting to the time period represent the buildings of Swift House Inn and serve as sub-logos.To help guests locate room features quickly, custom icons were designed. Each indicates if a room has a fireplace, a balcony, or a bathtub, is pet friendly, or wheelchair accessible.