Swifthouse Inn
Swifthouse Inn is a traditional bed & breakfast located in the charming village of Middlebury Vermont. It lacked a website that was representative of reputation and character. The inn had recently changed ownership. Changes regarding contemporary restoration choices worried locals and guests alike with the potential loss of Swifthouse’s historic charm. The new owners had to tread lightly moving forward.
We facilitated a complete website overall that aligns with the Swifthouse Inn’s story of hospitable old-world charm and generosity.
Service
Website Visual Direction
Research & Illustration
Client
Swifthouse Inn
Year
Team
2020
Visual Issues
Approach
Guiding question: How do we create a website that suits then esthetic and functional needs of the owner while retaining loyal local patrons and appealing to a wider national audience?
With the beautiful new swift logo, clean typography, and color scheme, we were handed the building blocks to envision a beautiful new web experience.
Research into the history of the property, the town, and it's visual culture during the time the house was built informed decisions to create icons with a generous nod to traditional elements.
We included a delightful illustrations series as a way to capture the distinct seasonality and celebratory nature of Vermont for guests who were unfamiliar with the area.
Icon Design
Silhouettes illustrating the original use of the building and stylistically befitting to the time period represent the buildings of Swift House Inn and serve as sub-logos. To help guests locate room features quickly, custom icons were designed. Each indicates if a room has a fireplace, a balcony, or a bathtub, is pet friendly, or wheelchair accessible.
Lindsey G. Domes
Graphic Designer & Illustrator, using artistic intuition and research to create thoughtful solutions for projects.