WildUp (fan club)
The WildUp Fan Club is a way for "fans" of the artistic troupe to gain subscriber only content and access to live stream performances. WildUp wants their supporters to feel like they are part of the creative ecosystem and direct contributors to their growth.
Illustration + Digital Assets
WildUp really liked the ida of using a fan to represent their fan club. They wanted to keep things cheeky and kind of casual. Several different iconic fan styles were used to represent different levels of giving, but also to show diversity in the fan base. To visualize the concept of the fans being part of the making an illustration with musical instruments, fans, a money, bag, and other sweet inspirations were included.
Images were used on the fan club page as well as in social stories and posts.