WildUp - Darkness Sounding

Wild Up is  as they put it "an experiment"  making shows and records, telling stories "that live somewhere between new music and theater and performance art and pop."  

Service

Illustration + Color Direction

Client

WildUp

Year

Team

2020

Visual Issues

Approach

 In this case the the band had a lot of concepts ideas of their own, around ritual, place making, the desert, and thoughts of times together and now apart. including wanting of images of things like an eight ball, grass, wind, and a box. They left the illustration style up to me. I went with something a little rough to reinforce the intimacy and human connection evoked by the bands music.

 

The color palette and gradients used are warm in tone and meant to evoke the feeling of sunrise in the desert during the dark winter months. The colors gently morphed in and out of each other in the background of the website creating a slow rhythmic pulse inviting the viewer to introspection.  

I created a series of social-media stories corresponding to the daily performances throughout the festival. 

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