Everett House

As part of a class I was tasked with choosing a local business for a hypothetical re-brand. This project included positioning and developing a complete visual identity. My focus was to breathe new life and a little bit of quiet elegance into this well established business while maintaining it’s folksy community charm and appealing to a newer Portland audience. 

Service

Print, Digital & Web

Client

PSUGD's

Studio 5

Year

2019

Everett House

  • Conducted competitor and consumer research to build a strong understanding of their customer’s needs and motivations.

  • Developed a flexible identity system with illustrated icon series to be used across print and web deliverables. 

Web & Social

Simplified website navigation with illustrated icons, created photo treatments and curated supportive stock photography for web and social. 

Everett

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 © Lindsey Domes 2020