As part of a class I was tasked with choosing a local business for a hypothetical re-brand. This project included positioning and developing a complete visual identity. My focus was to breathe new life and a little bit of quiet elegance into this well established business while maintaining it’s folksy community charm and appealing to a newer Portland audience.
Print, Digital & Web
Conducted competitor and consumer research to build a strong understanding of their customer’s needs and motivations.
Developed a flexible identity system with illustrated icon series to be used across print and web deliverables.
Web & Social
Simplified website navigation with illustrated icons, created photo treatments and curated supportive stock photography for web and social.